They say money can’t buy happiness, but it can buy a completely booked schedule. Welcome to Redken’s masterclass on transforming liquid color gloss into your greatest financial asset.

Six global hair icons. One stage. Zero gatekeeping. Redken takes the mainstage to deliver a high-energy, high-impact demonstration of the exact techniques that dominate social feeds, bypass salon burnout, and command premium pricing. We’re stripping away the complexity behind haircolor and haircut and giving you the raw, profitable techniques your clients are begging for, bringing together the science of liquid color with the architecture of precision design.

Step into the Joico ring as Larisa Love and Olivia Thompson go head-to-head, showcasing the biggest blonding trends AND the knockout techniques behind today’s most in-demand looks. From timesaving hacks to pro-level moves, they’ll reveal exactly how they create high-impact blondes that pack a punch. With guest MC Richard Mannah calling the rounds, you’ll step in as the final judge and crown the champion. May the best blonde win!

Round-by-round, you’ll learn:

• Larisa’s crown halo melt technique for maximum brightness where it counts most

• Olivia’s fine strandlight placement for reflective, yet creamy blends

• How to create contrast with a bold, bright exterior and a soft, diffused interior

• Salon-friendly, fast blonding tricks to score big behind the chair

Healthy Hair, masterfully transformed. THE SIGNATURE COLLECTION was created by TRUSS to help you leave an authentic stamp on your work, elevating both your career and your artistry.

Rooted in Brazilian innovation and powered by advanced technology, TRUSS developed this collection of five techniques to meet the leading consumer desires. Each method was designed to streamline the professional's routine without compromising their artistic signature, ensuring healthy, radiant results for all hair types.

Join our five Global Ambassadors - Asil Simsek, Gabriel Samra, Lisa Hernandez, Marina Sellecchia and Mickey Colon - to master techniques that are flexible, adaptable, and customizable. This collection will empower your decision-making, increase customer loyalty, and boost the perceived value of your services.

Join the Signature Collection. Created by TRUSS, signed by you.

Where is our industry heading? What is hairdressing’s role in today’s culture? Why should every hair professional consider themselves a brand?

Hair’s what’s happening across this exclusive live tour, where Kevin Murphy himself and the North America team, unpack the future of our industry and how we can re-write the rules of good hair. 

With a focus on education and how upscale your skills  to the next level , as they dive into how your brand shapes your business, show you new twists on signature styles in live demonstrations, and discuss why products should not only perform but be an absolute pleasure to use.

Get ready to pull up a chair for one of the most anticipated conversations in the industry! BTC’s Mary Rector is sitting down with BELLAMI Hair’s Global Ambassador, Jen Atkin, for an exclusive look at her journey as a stylist, entrepreneur, and beyond.

In this candid interview, Jen will reveal the habits, mindset, and pivotal decisions that turned her craft into a powerhouse career as the founder of OUAI, Mane, and Highlight Artists agency.

Jen opens up about her evolution into BELLAMI’s Global Ambassador and why she believes extensions are one of the most powerful tools in a stylist’s arsenal, unlocking six-figure potential.

As with any conversation with Jen, expect real talk. She’ll share her perspective on where our industry is headed with tech, how to stay sane through inevitable change, and how to turn uncertainty into your greatest competitive advantage.

This is your chance to hear directly from one of beauty’s most influential voices, up close and personal. We can’t wait to see you there.