More than hair extensions, BELLAMI exists to inspire transformation. We empower stylists with exceptional products, education, and innovation to create confidence, inspire self-expression, and elevate what’s possible behind the chair.

Educators

Schedule

Sunday at 3:55 PM — Mainstage
Monday at 10:45 AM — Classrooms

Classes

Sunday

3:55 PM – 4:40 PM

BELLAMI Presents: Scaling Success with Jen Atkin

@jenatkinhairJen Atkin

Get ready to pull up a chair for one of the most anticipated conversations in the industry! BTC’s Mary Rector is sitting down with BELLAMI Hair’s Global Ambassador, Jen Atkin, for an exclusive look at her journey as a stylist, entrepreneur, and beyond.

In this candid interview, Jen will reveal the habits, mindset, and pivotal decisions that turned her craft into a powerhouse career as the founder of OUAI, Mane, and Highlight Artists agency.

Jen opens up about her evolution into BELLAMI’s Global Ambassador and why she believes extensions are one of the most powerful tools in a stylist’s arsenal, unlocking six-figure potential.

As with any conversation with Jen, expect real talk. She’ll share her perspective on where our industry is headed with tech, how to stay sane through inevitable change, and how to turn uncertainty into your greatest competitive advantage.

This is your chance to hear directly from one of beauty’s most influential voices, up close and personal. We can’t wait to see you there.

Monday

10:45 AM – 12:15 PM

The Extension Effect: Advanced Weft Techniques for Maximum Impact

@SARAHPAGEHAIRSarah Page

@realericvaughnEric Vaughn

Extensions are the fastest-growing service in the salon. They are also one of the most powerful ways to elevate your business and your guests’ results. Discover how weft extensions can become your ultimate tool for color amplification in this 90-minute advanced education experience. Join BELLAMI Global Artistic Director Eric Vaughn and Global Stylist Ambassador Sarah Page as they demonstrate how Flex Weft 2.0 and Infinity Weft create dimension, depth, and customized transformations that go beyond traditional color services.

Learn how to confidently choose the right weft for every guest, enhance your artistry through strategic placement and integration, and maximize profitability with premium extension services that build guest loyalty and long-term growth.