The BTC ShowGet Tickets

The Connection Center

Where the world’s best sponsors launch what’s next, the entire show streams on a giant LED screen, and every educator is one conversation away.

The BTC Connection Center
  • The Best Sponsors, the Biggest New Launches

    The Connection Center is just that — a place to connect with each other and with the sponsors who want to partner in your success. Get loads of free full-size product samples and fun, educational, interactive experiences.

  • Comfy Sofas, Cocktails & a Giant LED Screen

    Grab a sofa, grab a drink, and watch the entire show stream from the Connection Center. This year we’re adding live podcasts and a social media content creation studio.

  • Up-Close & Personal Education

    Every mainstage and classroom educator can be found in the Connection Center sharing their craft. Take the opportunity to get one-on-one learning, ask questions, and even grab a picture.

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What’s New

“Hands-On” Social Media Consultations

Book one-on-one time with a Salon Pro influencer who will critique your Instagram account and work with you to create scroll-stopping images and reels that get noticed.

Details coming soon