Saturday
9:00 AM – 10:00 AM
Battles of the Blondes: High-Impact vs. Soft Girl Blonde - Joico
Get ready for round two! Joico is bringing the Battle of the Blondes Mainstage showdown up close and personal as Larisa Love and Olivia Thompson demonstrate two of today’s hottest blonding trends. Larisa will drop her power moves for high-impact, rooted yet seamlessly blended results, while Olivia showcases color combos to reset Blonde Burnout and deliver the trending soft girl blonde look. Watch every move live, ask questions in real time, and leave with salon-ready strategies to create knockout blondes.
You Will Learn:
Larisa’s high-impact techniques for dimensional blondes with bold brightness
Olivia’s Blonde Burnout reset tricks to bring life back to over-processed blondes
How to create seamless grow-outs and lived-in roots with balanced depth
Strategies to turn trending looks into moneymakers behind the chair
